Crowdicity founder and CEO Rob Wilmot, joined Crowdicity clients Andy Scothern, ecommerce Director & Jon Thelwell, Category Director, of Jewson on stage today at Cranfield School of Management to talk about how Crowdicity helped Jewson transform the fortunes of their Kitchen category division.
Professor Hugh Wilson of Cranfield Customer Management Forum said, “CEOs are clear. They want more accountability and more innovation out of marketers. You can’t get radically better metrics without both incremental and step-change innovation, actually. This workshop deals with both.”
Alongside inspiring case studies from Orange Business Services and Ahlstrom, Crowdicity joined Jewson on stage to share a successful B2B example of co-creation and explain how Crowdicity are helping the business crowdsource their innovation.
Thank you very much indeed for the super tripleact in Cranfield. We knew that your story would fascinate people and so it proved. Thank you for contributing so significantly to this highly successful day!