
P&G - Consumer co-creation revolutionising market research
Procter and Gamble turned traditional market research on its head by using co-creation to design and validate its digital marketing and communications plan for Wella Shockwaves.
Foster a culture of innovation by implementing an employee facing idea platform. Target challenges at everyone or a specific group, based on their expertise, interests or experience. Capture ideas for new products and or services or facilitate continuous improvement.
Collaborate with suppliers, partners and key customers to refine products, devise new service models and deliver efficiencies, benefiting from collective expertise.
Engaging an external crowd, e.g. customers, consumers, members or a specific demographic to capture ideas for new products and services, to gain insights into a market, feedback on a product concept or solutions to known problems.
Focused events based challenges that often include idea capture, refinement validation and selection leading to awards of money, investment or adoption.
Looking to discover and action the best ideas and insights from your customers, employees or partners?