Zitter Health Insights reinvents its approach to innovation
Accessing the ideas of customers and employees through the Crowdicity platform gave this pharmaceutical market research firm their most successful product launch in a decade.
Harnessing the power of ideas
In a highly competitive market, Crowdicity gave Zitter Health Insights (ZHI) the chance to stand out as an innovation-focused organisation. They were able to drive a culture shift towards creative thinking and product innovation, simply by recognising the value of ideas and putting a formal idea-management process in place.
When profitable ideas are wasted
It’s difficult to leverage new ideas from employees and customers if there’s no proper method for gathering and evaluating them. For ZHI, brilliant ideas were often raised in meetings or hallway conversations, but not taken further, and eventually lost.
And with their customers spread out across the country, getting them all together in one room was just not possible. That’s a lot of brainpower (and potential revenue) gone to waste.
Driving engagement with a friendly interface
Making employee and customer engagement a priority, ZHI needed a platform that was fun to use and looked good on screen. Crowdicity was the obvious choice, as it also delivered the flexibility and user-friendliness they were looking for, allowing them to easily manage the platform in house.
With Crowdicity, we were modernising our approach to better fit with the way our staff and customers prefer to consume and share information. It gave us a chance to rebrand our innovation department, generate increased awareness of innovation and have a fresh start to our innovation efforts.
Crowdicity’s easy signup process meant ZHI quickly achieved a 90% enrollment rate. The innovation team then incentivised participation by running challenges for specific projects, and rewarding ideas and comments with points, prizes and public recognition.
They created two parallel communities, one for staff and one for customers. Ideas from each side were fed through to the other group for discussion and development via the platform. These open conversations helped give the ideas more substance and depth.
Transforming company culture through one simple platform
ZHI is now an ideas-led business, forward-thinkers in their marketplace. Staff know their ideas are valuable, and customers know they’re being listened to, by a company that prioritises innovation. In fact, ZHI’s most successful product launch in a decade was based on a customer idea submitted via the platform.